US Air Force
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Communications Manager

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Job Description
As a member of a small and focused sales and marketing team targeting B2B financial services and government customers, the Communications Manager will be responsible for developing a communications strategy focused on the dissemination of targeted messages through various vehicles and audiences including the web, email marketing, press, and business and IT analysts.

The Communications Manager will be responsible for both the strategic and tactical implementation of the communications plan.

Responsibilities

  • Work closely with marketers and executives to develop content strategies that meet business objectives, marketing plans & activities, audience information needs, and communication/message goals
  • Identify content gaps, determine new content needs, and develop recommendations
  • Write datasheets, solutions overviews, articles, case studies, speaking engagement proposals, press releases and analyst support material
  • Create and manage the company’s quarterly PR strategy, which includes targeted press articles, customer announcements, and case studies. This involves creating a master plan for maximizing our media presence and developing relationships with key press and analysts in our chosen markets. 
  • Create content for lead generation activities including newsletters, e-mail campaigns and landing pages
  • Make recommendations on content and messaging based on review and analysis of quarterly Web site and lead generation statistics
  • Manage freelancers or design firms for graphic design, technical illustration, and writing projects.

    Tasks

    • Writing/Editing - You must be able to write across a combination of mediums: print, web, case studies, white papers, articles, presentations, press releases, Q&A, official company statements and positioning documents
    • Presentations - You must have a proven track record of effectively pitching a company and its products during press tours, phone interviews and at industry events
    • Planning/Organizing - You must be able to propose quarterly communication and PR objectives and detail action plan on how to achieve the set goals
    • Technology - You must have a demonstrated ability in understanding technology, explaining it in layman’s terms as well as the ability to put a product’s relevance in context of the target markets.

Requirements

  • Degree in Marketing, Journalism, Communications or Public Relations
  • Minimum 7-10 years marketing /communications writing experience, preferably in the software and B2B market segments
  • Excellent written and verbal communication skills
  • Ability to adapt messages to a wide range of materials, including: product brochures and positioning documents, web content, press releases, customer case studies, web feature stories, direct mail campaigns, business letters, sales presentations, and speaking engagements
  • Proven track record in securing positive editorial in the high tech industry
  • Experience in dealing with IT and business analysts
  • Strong project planning and implementation skills
    Strong understanding of print and web communication vehicles
  • Familiarity with online marketing best practises related to messaging and content
  • Experience in managing internal staff and external freelancers
  • Familiarity with Microsoft Office, Outlook, PowerPoint, Quark XPress, Photoshop and basic HTML.

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